In lieu of the traditional festival “after movie,” we wanted to present a new approach to the events post-documentation. Employing skilled video Director/Producer Jerom Fischer, alongside Boris Acket, the group strived to harness a cross-genre approach to Amsterdam, DGTL, as well as the festival’s general Energy thematic.
In drawing from Fischer’s wide angle worldview,”the world is 16:9, but within these boundaries anything can happen,” the collaborators successfully interjected elements of industrialisation, juxtaposed with the oscillating energy flows of a city, culture, and lifestyle teaming within. Existing at the periphery of visual media, where documentary, music video, and festival representation clash, the organic nature of LOOP’s “real world” capture, presents Amsterdam and DGTL not as mutually exclusive entities, but rather as a symbiotic relationship, drawing influence from each other as much as out of their respective elements.
Featuring music by Four Tet, Jon Hopkins, Weval, George Fitzgerald, Pional, and Locked Groove, as well as a host of stylisation techniques, from hyperlapse to infra-red imaging, the interconnectivity of digitised communication merges with the apparent monotony of a still analog existence, instilling multi connectivity and community as equally important towards a life, both personal and professional. Deep House Amsterdam ©
Tom Veldhuis is the founder of the company Apenkooi, a specialist in brand activation and brand-related events, and also the person who started the event DGTL. His talk at ADE University will focus on what brand activation really means in terms of logistics and insight, and the value and pitfalls of entrepreneurship in the digital era.